A lot stands behind what Taiga sells.
Taiga operates across a broad portfolio of building products, business units, supplier relationships, distribution networks and customer types.
Taiga operates across a broad portfolio of building products, business units, supplier relationships, distribution networks and customer types. That scale is a competitive strength, but it also creates a communications challenge: product stories can become technical quickly, while corporate stories can become so broad that the value to an individual dealer, contractor or customer gets lost.
We start with the commercial reason the audience should care, then determine which proof is required to support it. Across the business, this thinking helps translate technical features, product portfolios and operational advantages into clearer customer-facing stories.
The partnership has touched corporate positioning, Exterior Wood, Flooring, Siding, product launches, trade shows, sales presentations, digital experiences, bilingual communications and ongoing campaign development.
The long-term relationship has allowed individual projects to build on one another rather than restarting the strategic conversation each time. velvettheory has developed a deep working knowledge of Taiga’s products, customers and internal organization, allowing the agency to operate as an embedded creative and strategic partner across increasingly complex initiatives.
B2B strategy · Positioning · Copywriting · Creative direction · Campaign development · Product marketing · Sales enablement · Presentations · Digital experience · Trade show marketing · Production