Create beautiful things from every angle.

we are an independent creative company with the power of perspective

“Our mantra is simple. Design with purpose. Write with intention. Look from every angle. This is how we can create beautiful things in a business-minded environment”

andrea budd // head of design
MEET the partners

The best work for all the right reasons.

Velvettheory is an agency founded by three diverse-thinking individuals who set out to improve client experiences while expanding the horizons of strategy + creative thinking. We operate from different vantage points giving us exceptional views; We see the evolving paths to your ultimate goal, and do the work to pave the way.

Kirstie Carruthers

Kirstie has a decade of rich experience working in advertising and marketing firms largely focused on campaign based work, and gets her thrills from measurable data. She shares our obsession for campaign success. Her skills revolve around efficient communication, careful planning and micro-iterations that deliver impact. She has a keen ability to understand your audience’s needs, and uses both data and experience to craft well-prepared plans for execution.

Ken Wentz

From match book covers to TV campaigns. That cliche was used to describe a varied career in Marketing. Today it’s a bit more broad as you include, online ads, social streams of sale and multimedia channel exploration. But the thinking still has to be there. After all one adage stills applies; content is king. And relevant unexpected ideas still make the grade.

That’s what Ken does…create. His craft is Art Direction and writing but his real skill set is in imagining the impossible as possible. And after over a quarter century he has a proven track record in just that. By putting butts in seats, drivers behind the wheel, dressing over half the population of Canada plus much more…most of which receiving international acclaim. Ken is the master of the imagination made real.

Andrea Budd

Andrea’s experience spans all facets of an agency, from production and design to high-level strategic plans. For the past 15 years she’s co-created (with a diverse set of clients and partners) long and short-term contracts that build out design systems to execute thoughtful brands from the ground up. Her years of hands-on experience supplies the fuel for her personal creative manta ‘Design with purpose, write with intention’.

To her, foresight is a brand’s greatest super power. And as CCO and Head of Design, she works with teams and tools to gain a greater understanding of where a client wants to be – then does the work to get there. As a leader, she operates with an experimental mindset that believes only through exploration and encouraging learning, does growth happen.

Connect with us and connect with your audiences.

[email protected]

Velvet Theory Inc.
160 Quarry Park Blvd Suite 300, Calgary, AB
T2C 3G3