A case for steady improvement.

Taiga Building Products is the leading wholesale building materials supplier in Canada with a growing international presence. They pave the way in their industry with cutting edge technology and continue to innovate through their growth. Members of our team have worked with Taiga for over a decade providing industry pushing creative campaigns and messaging for the brand as a whole, as well as, support for all of their product lines and divisions.

Corporate Strategy.

For 2023, we worked on updating their corporate advertising campaign to centre around the certainty of their distribution and processes. The last three years had substantially increased sales profits for this client, and they were proven to provide ‘certainty’ to their retailers through a proprietary scanning technology and online system.

Product Strategy.

Taiga builds and distributes products under their brand umbrella as a house of brands. We strategize, design and execute these brands with Taiga on an as needed basis. This includes commodities such as Flooring, Siding, Mouldings, Accessories and all services Taiga offers.

It creates a complex web of media buys, monitoring, brand management and sales enablement tools. We have successfully helped Taiga organize their house of brands internally and externally in 2023, allowing them to focus on product delivery and sales.